JPEN

A Conversation Between Hiromi Kobayashi and Iio Jozo, Founded in Meiji 20, in Miyazu, Kyoto!

Tasty to Eat, Tasty to Drink. Good for Your Skin. Red Potato Vinegar Is the Best.

Hiromi Kobayashi
Hiromi

I tasted red potato vinegar, but I realized again that the taste is so different from the vinegar I had eaten up to now. After a while ago, I feel warm. The carbonic acid split of red sweet potato vinegar has a good taste, is mild, refreshing, and is easy to drink.

I am very glad as a creator if you can understand the difference. Black vinegar has a peculiar habit. Rose wine color is also beautiful.

Mr. Iio
Mr. Iio
Hiromi Kobayashi
Hiromi

The reason I got acquainted with red potato vinegar was that one actress recommended that there is a very good vinegar. Then I have tried so many dozens.

Until now, I had been making vinegar for cooking, but I knew that the compatibility between red potato and vinegar was good for my health, and this was the first vinegar made to drink. In the first place, the starting line is completely different from other vinegar, and we made red potato vinegar with the awareness of beauty and health.

Mr. Iio
Mr. Iio
Hiromi Kobayashi
Hiromi

The trend in the beauty industry is to drink vinegar. Vinegar and beauty are close. People say they get worse from blood vessels. It is rusted or clogged. Drinking vinegar indeed improves blood flow. I also focus on blood circulation. If red potato vinegar spreads over the skin cells, the skin should come alive. I am glad if a good result comes out on the skin.

Better blood circulation increases body temperature and immunity. For women, there are positives in various aspects, such as a cold end.

Mr. Iio
Mr. Iio
Hiromi Kobayashi
Hiromi

Tasty to eat, tasty to drink. It ’s great that it ’s also good for our skin. You are particular about making things, taking time to manufacture, using pesticide-free rice, and even mountain water. The customers are lucky to have them. LoL. Mr. Iio’s heart and spirit are being utilized in manufacturing.

A Connoisseur and a Person With Good Aesthetics Will Choose the Vinegar From Iio Jozo.

The one who chooses vinegar of Iio Jozo is someone with an aesthetic eye, who knows what is good. I want such connoisseurs to continue using it. One hundred people are better than 100 million people since they will keep using it for a lifetime. I make vinegar with that idea.

And I select the darkest color variety among those kinds of red sweet potatoes and purple sweet potatoes. The breeding progresses once every few years and changes to new varieties, so it becomes denser and denser. The dark color is a sign that the ingredients of the potato are condensed. We steam the potatoes to make a deep red potato liquor, turn it into vinegar, and let it rest for over a year. It takes about two years to complete.

Mr. Iio
Mr. Iio
Hiromi Kobayashi
Hiromi

It’s not easy. Usually, the process is much shorter.

Generally, people complete vinegar in about two weeks. In the case of Iio Jozo, we make every vinegar about 50 times as long as regular vinegar.

Mr. Iio
Mr. Iio
Hiromi Kobayashi
Hiromi

You carefully examined materials with solid manufacturing. Since it takes a lot of time and effort, you should make the price of about 50 times. LoL.

Because we made vinegar in the countryside, it is OK even if it is cheap. LoL. Good things can be done by using 50 times as much time and using 10 times more materials. We don’t have technology like a major manufacturer, but we use a lot more time and plenty of good ingredients to make up for it. I think if you do simple things properly, you'll end up with quality.

It is the miso that we use the most. If the creator does not eat or use what they create, I don’t think those products are good. At our brewery, the staff goes to work every morning and drinks a glass of red potato vinegar before working. So that they are less tired! LoL. Both regular employees and part-timers can bring home vinegar as much as they want. We make good food, so we want people who work for us to eat them. With money unpaid for vinegar, our employees can buy soy sauce and other good seasonings so that their family can eat good food.

Mr. Iio
Mr. Iio
Hiromi Kobayashi
Hiromi

The same goes for cosmetics. The moment you find out that the seller doesn't use the product, you're less persuasive. Even if it is not a major brand when people know that you love your brand, they would think it is really good and they want to try it. After all, that's it. It is very important that employees like the brand and convey their happiness.

In product development, I always think about what I think is delicious and make what I eat at home. Delicious food comes from good ingredients. If everyone is pleased with the taste, I would make something more delicious.

Mr. Iio
Mr. Iio

Chain of happiness. I'm happy because it tastes good and I become beautiful.

Hiromi Kobayashi
Hiromi

If you're a bigger manufacturer, the sections are separated, so it's hard to tell the excitement of manufacturing. I think that Mr. Iio directly connects to his vinegar without any change in his stomach, spirit, and excitement.

As a creator and a user, I try to make food delicious and things more effective. So for users, it is delicious if they try my way, and I'm glad if they get the idea. This collaboration with Hiromi is just such an image.

Mr. Iio
Mr. Iio
Hiromi Kobayashi
Hiromi

Health and beauty are linked. There is beauty beyond health. You can't talk about beauty unless you're fine. First of all, I want to be healthy, and from there, I want to be beautiful. Food is a very important factor for that. This red potato vinegar is exactly the right thing, and it is indispensable in my daily life.

About Purple Sweet Potato Vinegar Jelly

Online Store
Watch on Youtube